Aaron Wall's case against exact match domains

[thecat]

For a NEW customer the model..

Then:
I wanted to rent a car - I asked my dad, friends.
now
I wanted to rent a car - Google "rent a car" open sites review sites, go with whatever I like. The domain name is simply not important - if it says "you can get a car today at x price in your location" then I'm clicking. Then the site has to prove to me that I can trust the business. That is the part the brand is relevant.

 

[Bailey]

This discussion could go round and round in circles. There isn't and never was a "one size fits all solution" or best business model.

However, the long-tail descriptives appear to me to be taking reasonably good and proven identifies too far. Trying to reinvent the language-wheel with three or sometimes four strung (however frequently used in conjunction) words - Is the Bogna-Regis of beauty contests. You might just as well as start looking at lettering appeal for all its qualities. - And that would probably add more credence than some of those unanatural letter strings that some seem to feel comfortable with.

"injurylawyers4u" (purely as a domain)hits a sweeter spot than say "injurylawyersforyou" because of both its quick recognition and its ability to "create its own identity" using the common term "injury lawyers"

long tail descriptives say to me the same as anything that tries to overly convey a message without substance. (and thats if you can reasonably instantly recognise any form in the wording in the first place)