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Affiliate linking

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I have a script site which ticks over but from feedback I have had people are concerned that they go on my site, click on an item and are redirected to the merchants. They for some reason think something dodgey is going on. Is there a way to disguise this so that the visitors think they are buying from me? i.e. items go into a cart then checkout on a page of mine only the order goes through the merchant????

Thanks.
 
It may be a good Idea , during the redirect, you display a page saying something like, "TRANSFERING YOU TO THIS EXCLUSIVE DIXONS OFFER"

So its obvious what you are doing and not hiding the redirect. May give people the confidence then to know that your helping them by sending them to the actual offer.
 
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