Yeah we already run a number of deals with tackle shops, along with offering a certain group of members pre-arranged discount codes for certain stores. Its really about securing some real monetisation ( thats worthwhile ) for the site rather than relying on banners etc or generating pocket money revenue via affiliate type deals.
Ive created a marketplace of which tackle stores can list their products on the site and we take a certain commission when a product sells, but ive not launched it simply because id prefer to be able to drop ship products rather than earning commission and lining other people pockets. So i want to exhaust all avenues before resorting to going down that road.