AOL on buying spree

[zee]

just noticed
AOL said the total value of the proposed transaction is SEK6.33 billion or about $900 million, for all TradeDoubler shares (including warrants that are subject to the offer)....z

 

[rob]

Not good news for pure affiliate stuff. Big search sites (google / AOL etC) looking to get into the CPA market.

tenuous link to domaining, but with PPC/affiliate becoming harder to break into and legal awakening on typos (with passing off suits not just DRS's!) does this strengthen the pure generics?