Thanks for those constructive (and some less constructive!) comments. I feel there is some inherent value in the name. It is a tourist destination. Despite the small population it has an annual tax revenue of over 300,000 quid, so divide that by the population and you get a pretty high average worth of individual! This is combined with a similar figure for taxes on boats landing means it's probably worth a site for tourism and stuff.
I'm a bit lost on the whole 'Deliverence' thing, having never seen the film - but that is a scary looking kid!