Does anyone have any experience rolling out display advertising on large websites?
Any advice on banner management software, how to filter which banners are shown on particular pages, whether there's a better way, etc. would be much appreciated
For instance, did you choose to manage the ads yourselves using something like adbutler? Or have you gone for Adsense/Doubleclick/one of the others?
If you've gone for a network, how do you make sure that the adverts shown are relevant?
Any advice on banner management software, how to filter which banners are shown on particular pages, whether there's a better way, etc. would be much appreciated
For instance, did you choose to manage the ads yourselves using something like adbutler? Or have you gone for Adsense/Doubleclick/one of the others?
If you've gone for a network, how do you make sure that the adverts shown are relevant?
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