Banners and CPM rates

[fabpack]

We run a site with user generated content and have a 728 x 90 leaderboard and 300 x 250 MPU on every page.

Our page views per user vs the number of uniques we have makes the site very sticky and our banner CPMs do suffer - we try to stay with CPM deals as the stickiness of the site makes our clickthrough a bit weak and we do poorly with CPA campaigns.

What type of CPM rates (on mainly run of network) are acorn members getting on their banners?

 

[peter_w]

We serve around 100,000 ad impressions (50/50 over 728x90 and 300x250) to our entertainment site. The base CPM we get from what I consider to be basically our remnant ads (Tribal Fusion) is around $0.70 to $0.85 net. We have premium campaigns that run semi-regularly which attract around $3 to $5 net CPM, though usually those will only fill around 20% of the total impression counts each day.

We have also started running campaigns that are 952x250 in the UK. We've had 3 week long campaigns for this so far and the CPM has been over £12.50 (net) for each.

I guess it all depends on the niche as to what CPM you should be expecting. For example a niche business site with the same impression count we have would be worth at least 20x.

 

[fabpack]

Thanks for the reply Peter.

Out of curiousity is that 100,000 impressions daily, weekly or monthly and are the 925s getting a better clickthrough rate than the 728 leaderboard?

Our CPMs seem similar but I'm impressed that you are with Tribal Fusion - they now look for 500,000 uniques monthly!