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You're aware that Brembo is a trademark,? They also have "brakes" covered in a class of their trademarks if you check the "Brembo" mark on www.ipo.gov.uk
Class 12:
Vehicles; apparatus for locomotion by land, air or water; parts and components for all the aforesaid goods, including brakes, suspensions, wheels, steering wheels, engines, seats, safety belts, spoilers, mudguards.
I think a good marketer could achieve this rate, plus think about the long term strategy keywords, ie "audi a3 brake pads" (without brembo), currently on page 5 for this term but the site is currently optimized for "brembo" phrase match keywords.
nick-harper said:
Is it making anything yet? Do you have the letter from brembo saying it is ok to use it?
Let me explain, the site was published 3 weeks ago, it's a start up
-keyword research and implementation
-on page optimization
-custom design + custom features you won't get on a standard install of this script.
-2000+ categories
This is valuable work
Maybe you can do this work yourself? fair enough but a lot of people can't
Some people take weeks to build a site then loose interest when it comes to promotion, see what I'm saying?
20.45% Conversion Rate!!! If only that was a realistic target!!! I've been involved in Ecommerce for a while now and 2-3% is good - 1.5% is realistic. Obviously this is highly dependent on the niche but 20.45% is def too high to assume.
hmmm, I really don't think 20% conversion is too high, tight niche's always convert more.
keywords like "audi a3 brembo brake pads" is pretty targeted, plus I was only talking about brembo phrase match keywords, but there is "brake pads" & "brake discs" with 150k+ monthly searches.
Not ignoring the fact that Brembo turned over 1 billion euros in 2010, so there's no denying the niche has a market.