Building a brand using a .org.uk domain?

DomainM · Jul 6, 2012

I'm looking to develop a directory type website and have a great generic domain covering a perfect category for development, (thanks buffalo

).

Being new to .org.uk domain. My question; is it possible to develop a brand around a .org.uk domain? Has this been achieved by any forum members? I'd like to find an example of a directory type site developed using a .org.uk.

Does the .org.uk domain kill conversion rates? Is .org.uk only effective for charity type sites?

namealot · Jul 6, 2012

Building a brand is mega money and around a org.uk would be throwing it away as you’d lose out to the co.uk as that’s what most people remember ? Directory sites have taken a hammering from “g” (could be because by there very nature having unique content is difficult) but you can list org’uk well atm at least “g” seams ok with them and you can make money from a directory but from experience when your trying to get clients to advertise anything other than com or co.uk does create a hurdle...

AuthorityDomain · Jul 7, 2012

If you have targeted traffic then should be ok IMO

Bailey · Jul 7, 2012

Directory or personal project = no problem

Brand is a no go

retired_member33 · Jul 7, 2012

It is, check www.promotioncodes.org.uk or www.promotionalcodes.org.uk, both are a brand on a .org.uk domain.

anthony · Jul 7, 2012

Branded .org.uks' are exceptions, it's .co.uk (& .com) as a rule.

Bailey · Jul 7, 2012

ProDomains said:
It is, check www.promotioncodes.org.uk or www.promotionalcodes.org.uk, both are a brand on a .org.uk domain.

Of course There's exceptions to any rule of nature - No personal dig, but I love it when someone highlights an exception or five, Then think how many fell for that.

websaway · Jul 7, 2012

DomainM said:
I'm looking to develop a directory type website and have a great generic domain covering a perfect category for development, (thanks buffalo ).

Being new to .org.uk domain. My question; is it possible to develop a brand around a .org.uk domain? Has this been achieved by any forum members? I'd like to find an example of a directory type site developed using a .org.uk.

Does the .org.uk domain kill conversion rates? Is .org.uk only effective for charity type sites?

Last resort, unless it's a not for profit entity.
So a directory would be OK if it's say "woodland management" or "boy scouts" etc.

DomainM · Jul 7, 2012

Thanks for the feedback.

I now have an opportunity to purchase a related and often used keyword .com domain, but the term has very little exact search traffic. The .com would work as a brand but has no EMD value.

Would it be a good idea to develop the .org.uk into a blog type site with 18,000+ exact searches per month and then heavily promote the .com directory within this blog site.

I understand this would mean a lot more work, but if the EMD returns good SERP traffic would this be advisable?

djbw · Jul 7, 2012

Google 'currently' gives EMDs a SERPs boost but you can't rely on that still being the case for the future. A brand that sticks in people's heads will remain long after any algo changes.