Businesses need to plan ahead as hundreds of new domain name endings could be here wi

Acorn Newsbot · Sep 12, 2012

Business: Business website, Domain names, Ecommerce

We could be less than a year away from one of the biggest shake-ups in the way the internet works as the first of a range of new domain name endings are launched and in some cases made available for users to register.

ICANN, the global organisation which is responsible for the Internet’s naming system, revealed details in June of the applications they received to operate a new generic top level domain (gTLDs).

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eddieb · Sep 12, 2012

Good article, thanks

Edwin · Sep 12, 2012

Very poor advice, especially if small businesses are reading it. They will NEVER have the budget to successfully "brand" a random extension in their customers minds, so they will forever waste opportunities as people visit the ".co.uk" version of their ".whatever" site.

murph · Sep 12, 2012

My only concern is .uk, is nominet going with this and do you think .co.uk will get first grandfather rights?

Edwin · Sep 12, 2012

murph said:
My only concern is .uk, is nominet going with this and do you think .co.uk will get first grandfather rights?

If they do eventually go with .uk, then the only way to avoid a million lawsuits will be to grandfather in .co.uk owners. Think of all the hundreds of thousands of companies, many with very deep pockets, which have built their online presence on .co.uk, and you can see the legal minefield awaiting them if they don't.

murph · Sep 15, 2012

Sorry missed your reply Edwin... I really hope this is the case! I haven't invested tens of thousands in .co.uk's for them to be undermined by .uk

namealot · Sep 15, 2012

Edwin said:
If they do eventually go with .uk, then the only way to avoid a million lawsuits will be to grandfather in .co.uk owners.

Is that what they did with org.uk,,, or why should co.uk have priorty over them ?
Pretty sure its not entirely what they do with new tld’s either? That could also have implications for the new wave of TLD etc

Edwin · Sep 15, 2012

namealot said:
Is that what they did with org.uk,,, or why should co.uk have priorty over them ?

The cynic in me would suggest that it's probably because the massed .co.uk owners have >1,000x as much legal firepower at their disposal as the ranks of .org.uk domain owners.