Noooo needs to be something that will suit the back of the car, to make people smile.
'On a date? Staying out late ;-) Reservation.co.uk
Reservation.co.uk - because your mum and dad's sofa isn't cool.
Not a strong enough name to span all segments, so why not create mini campaigns in advertising niches.
Getting wed and need a bed? Reservation.co.uk
Etc etc
I think the first one would probably be the quickest revenue stream, from viewing your sticker /flyer handed out etc, more chance getting them to your site, if only just to have a look.
When they arrive they will more than likely be booking within 24 hours so see the really low prices , which would help your brand as they would come back to see what other great prices there are for future dates / holidays etc
Just go for a generic catchy slogan you will be doomed, doomed I tell ya