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Chinese site visitors - what to do?

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I have a site that is getting 13,000 visits from China.
I'm not sure if there's anything I can do with this traffic, or if it's good traffic.
I know it's twice the number of visitors that I'm getting from the uk and so is 60% of the total visitors - really strange in fact.

I was wondering if there is a way to serve them Chinese ads, or even forward them to a whole new site that's just in chinese, where I can make money on pay per click or affiliate schemes. Maybe this forwarding can filter the Chinese IP's to the new site?

I'm trying to investigate why I'm getting this traffic (may be from other domains I'm forwarding to my site - but Google analytics seems to be showing it as direct traffic)

Any advice appreciated.

And is there a rule of thumb about 13k visitors and what is a normal possible return with PPC? (I know that there's a lot of factors for this - just looking for an idea - I've not really got ads on my sites apart from a couple of banners)
 
That ad site looks very interesting. Might use it for other projects.

Just at the moment it doesn't have a way of only serving the pop-unders to chinese visitors. (in fact it seems like they just want english speaking countries - as per their site terms)

But it opened my eyes a bit for some other projects.

Thx
 
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