Thanks for comments.
I'd be surprised if it is difficult to optimise...
I owned bamboo-flooring.com and optimised for Google.
Reached No.1 on Google.com for the search term 'bamboo flooring' and then sold it.
If you search for 'bands' on
www.Yahoo.co.uk, Bands is now No.7
(yes, it is no-where to be seen on Google!)
Unfortunately I've left my MacBook at work, else I would have designed and put up a simple holding page... But next week, I'm up for the challenge, and will see how quickly I can get it indexed!