I know the bloke who owns the bolton business that made the 7 figure offer for the website.
Pretty unassuming guy, you wouldn't know he's worth millions. Pretty spectacular growth of his business from not a lot to cornering a niche. Esseintially whenever someone buys white goods online from comet, asda, boots +more they go to their call centre for phone help / warranties where they get a 'branded' response. On top of that they get all the shop 'seconds' dirt cheap which they sell for a pretty big mark-up!
Probably why they want to buy the comet online presence. They'd be losing business otherwise.