Condé Nast puts failing e-commerce site [Style.com] up for sale

[dog]

Doing e-commerce is hard. Just ask Condé Nast, which on Tuesday said it was selling off its Style.com brand to Farfetch after years of trying to find a way to make the venture work as its own fashion-oriented business.

How do you fail with a killer domain, a big publishing company backing you, and lots of money???

http://nypost.com/2017/06/14/conde-nast-puts-failing-e-commerce-site-up-for-sale/

 

[bonusmedia]

I think lots of money is often fatal - the winners tend to be lean and mean - and small, scrappy teams can adapt and innovate faster than big corporates

"If one has a hammer one tends to look for nails"

If you can't validate a model at small(ish) scale then throwing money at it probably won't help. Still happens all the time

 

[dog]

Good point, small companies out maneuver larger corporations all the time.

I think lots of money is often fatal - the winners tend to be lean and mean - and small, scrappy teams can adapt and innovate faster than big corporates

"If one has a hammer one tends to look for nails"

If you can't validate a model at small(ish) scale then throwing money at it probably won't help. Still happens all the time