Wanted: Website Review Dating

cc976a · Dec 28, 2009

Would really like some feedback on a recently launched minisite.

The site is Dating Sites | Dating Site Reviews | Match.com | Friends Reunited Dating | Top Dating Tips

I know it needs more site reviews (something taking place right now) but any suggestions for improvements, anything pleasing that caught your eye - or anything you can think that would be good to add...?

Thanks in advance

accelerator · Dec 31, 2009

I would use short lists at the top of the page that immediately show the top 5 dating sites. Important that this is towards the top of the page, a bit like what I've done on Best Mobile Broadband.

Rgds

cc976a · Jan 2, 2010

Like the idea....thanks for that. Certainly going to build some kind of 'top 5 list'

Anyone any other comments?

accelerator · Jan 2, 2010

You would also benefit from establishing a clearer "call to action".

Imagine you are the visitor and are landing on your site for the first time. In your head you ask yourself "OK, what do I do next?". You should use graphics like large orange buttons which answer this question, with "call to action" text by them. E.g. "Read a review of Match.com Dating". You need to guide the visitor through your site. I am doing this in the "Current Rankings ..." table on Best Mobile Broadband, your conversion rate should improve if you do something similar.

See also:

Conversion Rate Optimisation

Rgds