Do 499 and 999 endings result in more domain name sales?

[diablo]

Interesting price case study from GoDaddy

Pricing psychology: Do 499 and 999 endings result in more domain name sales?

https://www.godaddy.com/garage/domain-name-pricing/

 

[m4cm4c is verified member.]

Great share

„The results strongly showed that charm pricing works for domains priced between $2,500 and $10,000 with listed buy-it-now (BIN) prices. NameFind discovered that sales revenue increased by 22%, while the number of domains sold increased by 8%. The average sales price also increased by 13%. “

- surprising result that sales volume actually increased at some levels!

 

[NiceNICDomainServerNiceNICDomainServer is verified member.]

GoDaddy priced its domain name at 499 or 999 yuan, using the psychological effect of the last digit of the price to create a sense of affordability, and combined with promotional activities to effectively increase sales. This strategy has been widely verified in e-commerce and has achieved remarkable results.

 

[nvaonlinenvaonline is verified member.]

Yes we always use this on our domain pricing.