Does domain traffic always = value?

[wonder_lander]

I was browsing https://domainmanage.uk/marketplace/ and sorting the domains by traffic

The top listed entry has just shy of 350,000 in this column, does this traffic mean the domain has any kind of value or is the measure of the value dependent on what that traffic actually is and where its come from!?

 

[deedee is verified member.]

Depend on the type of traffic. I have a site that got lots of traffic listed on there when i bought it so threw up a site ( cartwright hotel) It doesnt log on there any more as Name servers now different. It got about 3000 hits in less than a month so i threw a site up. Not sure where the hits came from but i suspect Bot traffic. Its not punters.

 

[EdwinEdwin is verified member.]

There are loads of different types of traffic. The domain could be getting traffic because:
- it was an old site and there are still incoming links to it and/or content indexed in the search engines
- it's a typo of a popular/well-known site and fat-fingered typing is bringing "lost" visitors
- it's a strong generic and people are typing it in to see what's there
All the above are at least "human" visitors, but then as has been mentioned already there are also the bots. When I did a bit of referral tracking a while back, I found that less than 1% of traffic hitting some domains was actual people, and the rest was search engine spiders, content auditing bots, archive bots, network auditing bots, spambots and other junk traffic.

So take any simplistic visitor count with an absolute mountain of salt!

And remember that if the source of traffic is down to the domain being a typo, the domain could be worthless even if it gets massive numbers of visitors. For example, I bet googel.co.uk gets thousands of typo visits a day, but it's subject to being taken away by Google's lawyers any time (I haven't checked the actual ownership of the domain)

Similarly, if it's an old site then the traffic is going to tail off over time. Meanwhile the domain itself may not be "desirable" because it's too specifically related to a particular defunct business (eg freddysmithglazingservices.co.uk - made up example - might have 200 incoming links from yellow page sites, and consequently some residual traffic, yet nobody other than "freddy smith" is realistically going to want it)

 

[martin-s]

If visits aren't filtered to remove bots and the like, a good rule of thumb (based on the likes of Webalizer) is that human traffic is likely to be 10% or less.