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You may remember that a few years back I published a study that showed the benefits of using an exact match domain for PPC ads. This isn't an isolated phenomenon...
In this blog post, I've compiled information about 4 different studies which all confirm the notion that exact match domains can be used to "juice" a PPC campaign to improve CTR and drive more clicks (one of the studies is more generally about "domain bias" and how it affects searcher behaviour, but it confirms the notion that exact match domains are inherently more "clickable")
Hope this proves interesting!
http://www.webmastering.co.uk/domai...vide-a-significant-boost-to-ppc-ad-campaigns/
In this blog post, I've compiled information about 4 different studies which all confirm the notion that exact match domains can be used to "juice" a PPC campaign to improve CTR and drive more clicks (one of the studies is more generally about "domain bias" and how it affects searcher behaviour, but it confirms the notion that exact match domains are inherently more "clickable")
Hope this proves interesting!
http://www.webmastering.co.uk/domai...vide-a-significant-boost-to-ppc-ad-campaigns/
