Generic Domain Names in Ads Outperform Non-Generic - Marketing Vox News

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Generic Domain Names in Ads Outperform Non-Generic
Marketing Vox News
Generic website names with descriptive words of products and services deliver significantly higher click-through rates (ctrs) and overall clicks than those with non-generic domain names, according to a UK study conducted by memorabledomains.co.uk, ...

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[philiporchard]

nice one Ed!

 

[Edwin]

I wonder if they got that off of the back of Internet World (I may never know I guess) as I was putting the study about pretty widely there.