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Generic domain names 'no longer important' - Bluhalo

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Domain Summit Asia 2026
Thats a reminder not to use 'bluhalo' / Techworld editor John Dunn / for anything :)


"For example, if people want to find a car, they will go online and put some brand names in. So car.com wouldn't [necessarily] get you any more hits."

No, I am sure someone would be far better off with bobscarshop.com , and owning car.com would not give any targetted traffic at all.

*adds to clueless pile*
 
He is forgetting how sites get to the top of search results. Car.com will get more people naturally linking to it than DavesCarShop.com and therefore will always (mostly) be higher ranking.

I don't really understand the point of that article.
 
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