Google to use HTTPS as a ranking signal

[Helmuts]

Good point.

What about inbound links?
Does this mean all links at present become dead?

Can they be 301'd?
.

In short:
1) no, you will not loose the links - just create a wildcard 301 redirect from http to https
2) yes - the links will loose most of their power

gl


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[Adam H]

In short:

2) yes - the links will loose most of their power

Thats a very brave statement. :roll:

 

[Retired_Member38]

2) yes - the links will loose most of their power

 

[Helmuts]

Thats a very brave statement. :roll:

and what is so not-logic about that? .. do you really think that a link will remain as powerful after it gets redirected? .. plus - that is my experience..

before anybody starts arguing - please state that you have a https website.. I do have one


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[Retired_Member38]

and what is so not-logic about that? .. do you really think that a link will remain as powerful after it gets redirected? .. plus - that is my experience..

before anybody starts arguing - please state that you have a https website.. I do have one

Its a bit silly to think a link is going to lose most of its value because you pass it through an internal redirect.


Do you really think Google are going to drastically penalise a site for doing a site wide redirect from http to https? Of course they aren't.

Its not like someone is building loads of link equity into crapdomain.com/fluffy-kittens and then redirecting all that weight into crapdomain.com/payday-loans which would quite rightfully be seen as not playing by the rules.

 

[Adam H]

and what is so not-logic about that? .. do you really think that a link will remain as powerful after it gets redirected? .. plus - that is my experience..

before anybody starts arguing - please state that you have a https website.. I do have one


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Yes, ive got a few you could say and ive also worked with some pretty significant niches in high traffic arenas so that's where my experience stems from.

Ive never experienced a 301 lose "most" of its power, infact the small number of cases where its been seen to make "any" difference has been because of other factors influencing it and not the direct cause of a 301 redirect and https switch.

There has been studies that give a weighted "opinion" to prove that 301's do lose a little juice but thats generally a mutted because they've not taken everything into consideration ( which granted is near on impossible ). Its one of those myths that will always be around, it however doesnt lose "most" of its weight and ill tell you that for free.

I believe Matt Cutts quoted as saying this in a video last year :

The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link.

Whether you believe everything Matt Cutts says is another matter but if you havent had experience in competitive niches or cant think outside of the box then its probably best to stick to his "guidance".

 

[dazc]

From Hacker News discussion following initial announcement from a google employee:

Why this applies to all sites:
https://news.ycombinator.com/item?id=8146670

Http and Https versions of the same site: (he's answering someone's' comment about this)
https://news.ycombinator.com/item?id=8147217

 

[Oceanic]

One other thing to consider here, if you are targeting emerging markets in anyway, have a look at the browsers some people are using, especially on mobile devices as not all of them support https from what I understand.

 

[thudufushi]

Just don't switch your http site to https to try and improve your ranking. You have to take these soundbites in context, this is a very, very minor signal and testing to date has shown no benefit.

 

[ild2014]

Thank you very much for posting this great and useful information about HTTPs, which is most secure protocol than HTTP, where data will be loaded on browsers directly from the servers and no third parties will be involved.

 

[Admin]

Just an update on this. If I know go to a site and its only http, I almost wince. I think virtually every half decent website will be on https in a matter of time and I have been moving all my sites to it. I've recommended the same to all of my SEO clients. October 2017 is the month Google have said they will be ramping up their alerts and warnings of non secure pages.

 

[monaghan]

If you are collecting data via forms and such like, then I can understand HTTPS, but for other pages, why? More work for the server, more work for the client and it probably still has tracking cookies invading your privacy so the only thing I can see is that someone can't decrypt publicly readable text and images you are trying to read.