Google update... going after EMD's

[ratboy]

True but doesn't most of a sites traffic come from the search engines...

Think outside the box for a moment. Where do the juicy sales get made?

Trade shows
Direct marketing
Networking

In all these cases above Edwin's names win.

"We are the experts in Turnstiles, visit turnstiles.co.uk" etc

 

[retired_member34]

In notice pregnancy co uk has popped back up in the serps

 

[arkvard]

In notice pregnancy co uk has popped back up in the serps

Yeah i noticed that, bet the owner is relieved

 

[scottsmith]

Yeah i noticed that, bet the owner is relieved

Yes, but for how long!? Still lost a big chunk of our long tale traffic. BabyNames seems to have picked up a bit of traffic so swings and roundabouts I guess

Scott

 

[dashu1]

Don't you think that there's a more worrying trend underlying all of these changes?

In the beginning Google & Facebook - to name probably the 2 biggest "web 2.0 type" businesses - were hailed as the new dawn, all about the user and for the user.

But before long the corporate claws come out and it all becomes about making as much money as possible.

We're in a time of economic austerity, where people are losing their jobs, and the internet gave them the chance to earn some money and hopefully get by - and it was a great leveller allowing small firms to compete with huge corporations - and where's the problem in that?

The social benefit of allowing small businesses to thrive is huge.

I can't say that really I notice the SERPs have improved that much, there's still a load of junk in there, to me some of the updates, this one in particular, look to be more about taking out the small business owner.

If you want to be found in the SERPs you're eventually going to have to pay, and the companies with the deepest pockets will win.

It's to me taking the shape of the early days of the supermarkets.

When they arrived they destroyed local small businesses, and I think that's how the internet is taking shape.

They don't want Joe Bloggs to have a chance, they want it all to be dominated by big corporations with $Millions to spend, since that benefits all of them.

They pay Google huge sums of money to put their website in front of you, and in return they get your disposable income. They end up with much less competition and much greater turnover.

I'm not so sure if it's SEO that's dead or the internet itself for small businesses and internet marketers.

 

[EdwinEdwin is verified member.]

Think outside the box for a moment. Where do the juicy sales get made?

Trade shows
Direct marketing
Networking

In all these cases above Edwin's names win.

"We are the experts in Turnstiles, visit turnstiles.co.uk" etc

Absolutely. I'll cut and paste a blog post I made just over a year ago as it's highly relevant to this point...

---------

URL Ubiquity – Your Domain Name Should be Everywhere

There are endless opportunities for customers and prospective customers to be exposed to your domain name, if you set your mind to it.

Here are just some of the places your URL could (and probably should) appear…

• In your email address (the bit after the "@")

• On your business cards

• On your company letterhead

• On brochures and leaflets

• On the side of your cars, trucks and commercial vehicles

• During your TV commercials

• On the radio

• In your signature on discussion forums

• Incorporated into your logo

• On your exihibition/tradeshow stand materials

• On billboards

• In magazine and newspaper ads

• In articles about your company

• In every incoming link pointing to your website

• On invoices

• On packing slips

• On press releases

• On white papers, estimates and proposals

• On packaging and wrapping materials

• On carrier bags

• On presentation folders

• On packing slips and address labels

• On spec sheets

• In your email signature

• On your Facebook profile

• On lanyards, nametags and badges

• On newspaper inserts

• In your Yellow Pages listing

• On your company nameplate

• On your Twitter page

• On your Twitter background

• On flyers and handouts

• In classified ads

• On brochures and leaflets

• On direct mail

• On the membership page of your local chamber of commerce or industry group

• On gift certificates

• On stickers and decals

• On promotional items and giveaways

• In your voicemail message

• On your out-of-office autoresponder message

• On your fax headers and cover sheets

• On coupons and vouchers

• On your cheques

• On thank-you cards and greetings cards

• On corporate wear, or uniforms

• In the sidebar of your blog

• On your envelopes

• On receipts

• In presentations

• In the "watermark" on photos and videos

• Every time anyone explains how to find your company on the web

How did your business score when you looked through the list above? Have you achieved "URL ubiquity" or did you spot some opportunities to promote your URL that you’ve been neglecting until now?

 

[JMOT]

Don't you think that there's a more worrying trend underlying all of these changes?

In the beginning Google & Facebook - to name probably the 2 biggest "web 2.0 type" businesses - were hailed as the new dawn, all about the user and for the user.

But before long the corporate claws come out and it all becomes about making as much money as possible.

We're in a time of economic austerity, where people are losing their jobs, and the internet gave them the chance to earn some money and hopefully get by - and it was a great leveller allowing small firms to compete with huge corporations - and where's the problem in that?

The social benefit of allowing small businesses to thrive is huge.

I can't say that really I notice the SERPs have improved that much, there's still a load of junk in there, to me some of the updates, this one in particular, look to be more about taking out the small business owner.

If you want to be found in the SERPs you're eventually going to have to pay, and the companies with the deepest pockets will win.

It's to me taking the shape of the early days of the supermarkets.

When they arrived they destroyed local small businesses, and I think that's how the internet is taking shape.

They don't want Joe Bloggs to have a chance, they want it all to be dominated by big corporations with $Millions to spend, since that benefits all of them.

They pay Google huge sums of money to put their website in front of you, and in return they get your disposable income. They end up with much less competition and much greater turnover.

I'm not so sure if it's SEO that's dead or the internet itself for small businesses and internet marketers.

Yeah I've been thinking that same thing about 2012 being the year the internet matures to a level where the powerful put the squeeze on the little guys...

 

[murph]

It's funny I had the exact same analogy: shopping centres killing off the local shops.

 

[cc976a]

Don't you think that there's a more worrying trend underlying all of these changes?

In the beginning Google & Facebook - to name probably the 2 biggest "web 2.0 type" businesses - were hailed as the new dawn, all about the user and for the user.

But before long the corporate claws come out and it all becomes about making as much money as possible.

We're in a time of economic austerity, where people are losing their jobs, and the internet gave them the chance to earn some money and hopefully get by - and it was a great leveller allowing small firms to compete with huge corporations - and where's the problem in that?

The social benefit of allowing small businesses to thrive is huge.

I can't say that really I notice the SERPs have improved that much, there's still a load of junk in there, to me some of the updates, this one in particular, look to be more about taking out the small business owner.

If you want to be found in the SERPs you're eventually going to have to pay, and the companies with the deepest pockets will win.

It's to me taking the shape of the early days of the supermarkets.

When they arrived they destroyed local small businesses, and I think that's how the internet is taking shape.

They don't want Joe Bloggs to have a chance, they want it all to be dominated by big corporations with $Millions to spend, since that benefits all of them.

They pay Google huge sums of money to put their website in front of you, and in return they get your disposable income. They end up with much less competition and much greater turnover.

I'm not so sure if it's SEO that's dead or the internet itself for small businesses and internet marketers.

Very true.

Google was very much considered a pioneer, a breakaway from corporate and more important shareholder greed. A brave new world.

How many other companies would have invested the money they did on new ideas, innovation - I remember being in-awe seeing Google Earth in the early days and couldn't believe it was free. I remember a documentary years ago about a new director at Google who had to explain to it's founders about losing $10m on a startup idea that didn't make it - and how laid back they were and commented how more disappointed they'd have been for not trying to make a reality inspirational ideas and change the world. Go Google!

What a shame it has turned to this. It changed it's values and core beliefs on a sell out. I really thought the Google would be THE game changer. How wrong I was. I bet it's founders aren't entirely happy either with the outcome (payout aside of course).

 

[murph]

I'm disappointed there's no press coverage over this. Its likely there are thousands of redundancies, businesses going to the wall, bankruptcies, homes lost over an algorithm change. Why doesn't the press tell it how it is?? There seems a distinct silence over these huge Internet events!

 

[JamesMac]

In notice pregnancy co uk has popped back up in the serps

Still not back for any of its long tail phrases :-(.

 

[JMOT]

I'm disappointed there's no press coverage over this. Its likely there are thousands of redundancies, businesses going to the wall, bankruptcies, homes lost over an algorithm change. Why doesn't the press tell it how it is?? There seems a distinct silence over these huge Internet events!

Yeah but flip side theres people being hired, homes and goods being bought, new companies started as for every update there are winners and losers and lots of people just got a bump up in income.

 

[retired_member26]

Yeah but flip side theres people being hired, homes and goods being bought, new companies started as for every update there are winners and losers and lots of people just got a bump up in income.

Can you tell me who are the winners? You talk like a lawyer of big ass corporates. Only net thing I can see from this so-called update is big G is burning small companies and people. every main keywords are bringing big corporate sites.

 

[retired_member36]

Scott, did you change anything on pregnancy for it to bounce back to page one?

 

[JMOT]

Can you tell me who are the winners? You talk like a lawyer of big ass corporates. Only net thing I can see from this so-called update is big G is burning small companies and people. every main keywords are bringing big corporate sites.

Winners? Erm... all the folks who went up in rankings and now making more money than before. Oh.. and Google as PPC will increase again for them.

If you cant step back and look objectively at stuff it might take a while for the tears to dry up before you can. Trust me i've been the angry man about Google & have/am still suffering the effects.

Lifes too short to let Google stand in your way. Build a better business and just be better.... full stop.

 

[Ashton]

Anyone explain why this is second for "short term loans": bestshorttermloansnow.co.uk

It is 6 days old, has 3 pages of content and 72 backlinks. That position is worth $xx,xxx/mo...

 

[DaveLeedsDaveLeeds is verified member.]

Winners? Erm... all the folks who went up in rankings and now making more money than before. Oh.. and Google as PPC will increase again for them.

If you cant step back and look objectively at stuff it might take a while for the tears to dry up before you can. Trust me i've been the angry man about Google & have/am still suffering the effects.

Lifes too short to let Google stand in your way. Build a better business and just be better.... full stop.

I agree. That's all G ask, better quality, better content and for domaines to stop trying to get one over on them. There will forever be algorithm changes.

 

[Brassneck]

Anyone
explain why this is second for "short term loans": bestshorttermloansnow.co.uk

It is 6 days old, has 3 pages of content and 72 backlinks. That position is worth $xx,xxx/mo...

And the article is not even written for a UK audience

"An applicant has to:
• Be at least 18 years of age
• Have a valid checking account
• Have direct deposit facility with the employer
• Earn at least $1000 per month "

Stephen.

 

[AlienAlien is verified member.]

Anyone explain why this is second for "short term loans": bestshorttermloansnow.co.uk

It is 6 days old, has 3 pages of content and 72 backlinks. That position is worth $xx,xxx/mo...

Just also seen 'small loans' result - position no. 4 currently is: smallloans9.co.uk - extremely thin content and registered on 12th September 2012!

Edit: No. 2, same term above is smallloansnow.co.uk - registered 24-Sep-2012! LOL. Great quality, Google.

 

[murph]

Anyone explain why this is second for "short term loans": bestshorttermloansnow.co.uk

It is 6 days old, has 3 pages of content and 72 backlinks. That position is worth $xx,xxx/mo...

Certainly the age will mean it hasn't tripped any filetrs yet... does smell of the payday loan 301 churn n burn thing I read about on here