High CPC -v- Low Exact Searches

Alien · Dec 23, 2011

What's the general consensus of opinion when a domain is FTR with a High Approx. CPC, but low amount of Google exacts?

Do you go for the domain personally or pass it by?

retired_member33 · Dec 23, 2011

I regged a domain with 720 exacts last night.

Only reason why I did it was that it has great affiliate commissions and low competition.

I have stopped looking at CPC but rather look at competition, product value and commission levels.

After being kicked out of Adsense twice without a reason I have given up on it, rather have one good affiliate sale than ten 20p Adsense clicks.

Alien · Dec 23, 2011

Interesting insights.

What's the highest CPC that anyone has personally seen out of interest?

djbw · Dec 24, 2011

Sorry for the slight hijack, but where do you find the CPC? It seems to vary depending on what you set the daily spend at?

Blossom · Dec 24, 2011

Alien said:
Interesting insights.

What's the highest CPC that anyone has personally seen out of interest?

Around £26, think it was one posted on here. There's an infographic floating around with most expensive keywords but it's in $ so not sure how relevant.

Alien · Dec 26, 2011

Thanks all.

I've just registered an experiment on .co.uk, the term has an Approx. CPC of £61.53.

- Only has 110 Monthly Exacts at this moment in time, so will see what happens.

shane8960 · Dec 27, 2011

For me it depends on a few things:

Extension? If its a .co.uk, im more likely to reg it than if its an org.uk - Im NOW far more strict on myself when it comes to buying org.uk.

Related Keywords? For example, if the domain is "BurglarAlarms.co.uk", how many searches do terms such as "Burglar Alarm", "Intruder Alarm" and "Intruder Alarms" get as you may be able to rank for them as well.

Product value/commission rate? I have certain domains which are ticking away selling a few products now and again earning a couple of quid per sale. I also have a few sites which make a handful of sales per year - however when they do its high £xx commission. If there is no obvious affiliate program, are there any obvious end users?

AdWord Bidders? If there are no bidders, its probably not a converting keyword.

Also depends with what sort of return you are happy with. If I can spend £7 on a domain, an hour on putting a site together and a couple of hours on link building and then get a site which will make me a couple of quid per week, Im happy. After the two years it would have made around £200 (assuming £2 per week), which would be enough to cover the time I put into it. I can then either drop it, renew it or flip it. Others on here wouldnt be willing to do the work for the same return though.

Admin · Dec 27, 2011

I'm starting to look more at the "competition" level in the GKW tool, as if you take a FTR domain and want it to start ranking well in Google for it's KW term, you are going to struggle with "high" competition terms if you are building the site from scratch or parking it.

Part of your buying strategy needs to be what content do you have to fit the particular domain.

Admin

Admin · Dec 27, 2011

The higher the competition, the more sites competing for this term in google search results - therefore the harder it is for your site to rank well. Yes there will be more advertisers too but how many advertisers do you need to make money on clicks?

Admin

djbw · Jan 5, 2012

djbw said:
Sorry for the slight hijack, but where do you find the CPC? It seems to vary depending on what you set the daily spend at?

For anyone interested who doesn't know, it's a column in the Google Keyword Tool that I had managed to turn off...

Jamie101 · Jan 5, 2012

I suppose it depends on what you view as a low number exacts.

Personally, I'd still buy the domain if there's 1,000 searches a month for the search term. (as long as the competition is quite easy and ranking in the top 3 isn't too hard with a bit of work)

I recently got a domain that has a CPC of around £6 although it only gets around 800 searches each month. I'll find out soon whether it was worth it, hopefully it will be!

Personally I think it's all about the competition that's on the top of page 1 and how confident you are that you can beat them and therefore make a bit of money.