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Wanted: Domain Appraisal How much is this domain worth?

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I don't like it to be honest mate, it is too close to bluray. What I mean is that you will struggle like hell to get anything on the seo side to compete with the non plural version.

Brand wise it will be a nightmare to grow anything on.
 
got a feeling blu ray is TM'ed as well and its not a generic term

It is TM'd but widely used outside TM and the TM is held by different companies in different countries. You can never be sure but given the way it's been set-up and the fact they want it to be generic in the way of DVD & CD that it is very unlikely to have TM issues. There are some well established sites on other variants with and without hyphen.

I don't own this DN btw, I'm just in a closed auction for it and trying to decide how high I bid.
 
I don't like it to be honest mate, it is too close to bluray. What I mean is that you will struggle like hell to get anything on the seo side to compete with the non plural version.

Brand wise it will be a nightmare to grow anything on.

I was thinking that too but a Quick flip for profit would do me ;)
 
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