How much would you charge...

[khalid]

Say you owned a lead generation company where the average sale price to an end user was £150, how would you charge for the leads?

Would you charge per lead, and if so, what would be a reasonable price?

Would you charge per sale, and if so, how would you monitor what leads sold without having to phone up the customer and ask them.

Just trying to form opinions for a strategy I'm working on.

Thanks,

Khalid.

 

[retired_member21]

If they are unqualified leads (e.g. you don't know if the customer signed up) then not much probably £3-£5. Last thing you want to do is have to check on customer signup result(s) - plus the company could just lie to you that they didn't sign up. Thought about this before too

 

[bb99]

The sale price to the end user is largely irrelevant, it's more about how much profit is in that sales price.

So how much is that?

 

[khalid]

The sale price to the end user is largely irrelevant, it's more about how much profit is in that sales price.

So how much is that?

I wouldn't know exactly, but I would imagine it is £50 - £100.

 

[bb99]

I wouldn't know exactly, but I would imagine it is £50 - £100.

It's fairly important - you'd be an idiot not to find out

 

[pugyrob]

How hard is it for you to be the end user?

What is the going industry rate per lead?

How important will you be to their business?

I would tend to opt for 50-50 split depending on the market as a lot of the industries I deal with are hard up for leads and often getting the customer is the tricky bit not supplying them.

If you at giving them a lot of business they are less inclined to jeoporadiae that by ripping you off but courtesy calls down the line can find that out

 

[khalid]

It's fairly important - you'd be an idiot not to find out

I've had a look online but can only really find out average prices to hire rather than costs, so would be silly to estimate too.

How hard is it for you to be the end user?

What is the going industry rate per lead?

How important will you be to their business?

I would tend to opt for 50-50 split depending on the market as a lot of the industries I deal with are hard up for leads and often getting the customer is the tricky bit not supplying them.

If you at giving them a lot of business they are less inclined to jeoporadiae that by ripping you off but courtesy calls down the line can find that out

The market is saturated with plenty of companies so being an end user is difficult. There's also cowboys too so that doesn't help.

The industry rate per lead is unknown but I do know one company that charges £129+VAT per month for a guaranteed 3 sales.

Providing I was able to rank for the two search terms, Google indicates exact searches of 10,000 for one term and 40,000 for the other and this doesn't include geo targetting. Converting these to leads is the hard part I guess but on previous success, at 1% that's 50 leads per month if the traffic was there.