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How Your Audience Patterns Have Changed

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In the internet years of yore I would imagine most of everyone's audience originated from either Adwords PPC or organic SERPs (and again Google in the main) - and perhaps the odd ezine article (remember those?)

How has the introduction of many different social media mediums, and different advertising possibilities changed the % of your audience arriving from your sites?

e.g. was:

40% - Google PPC
40% - Google SERPs
10% - Ezines / Article distribution
5% - Blogroll posts and link buying
5% - other


e.g. today:

35% - Google PPC;
25% - Google Organic;
18% - Facebook Page;
12% - Twitter Page;
10% - YouTube Videos;
5% - Facebook Advertising;
5% - Other;


etc........
 
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