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Insure.com - new domain price record

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$16 million to Quin Street
for domain and branding
Bought for less than $2m back in 2001
Beats previous record for sex.com by $4m
 
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There has been several sales larger than Sex.com. I don't feel like Googling it, but Diamonds.com, Beer.com, Porn.com and SEO.com all spring to mind.

Its hard to even see "insure.com" as a domain buy - it wasn't bought for the value of the domain, rather the site sitting on it, so its hard to compare it to a lot of pure domain purchases.
 
Wow

I dream one day of selling a domain for one tenth of that, shows buying decent domains pays off.
 
I too am hopeful of getting that selling price/very close to this figure for more of my domains in near future :)
 
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