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Wanted: Domain Appraisal ioans.co.uk

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Any suggestions on what this could be rented out for on a weekly basis to someone interested in using it for PPC/click-through ads?

Obviously an eye-catching name for PPC advertising and could work well if there is a loan comparison site at the end of the click-through.

And what price/multiple to sell at rather than rent out?

Thanks for any feedback.


P.S. Yes, it's an "I" at the start rather than an "L"
 
Google capitalises the letter 'i' to look like a small 'l', so I wouldn't say it's worthless for PPC (judging by the figures on Edwin's study).

Update...! Scrap the above, I was only looking at capitalisation in titles not URLs. Edwin is correct in the post below and for that reason I agree the domain is worthless.
 
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