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Is Domaining the next big thing?
- Thread starter DaveP
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I think it’s in the trough of disillusionment round about now...
https://en.m.wikipedia.org/wiki/Hype_cycle
https://en.m.wikipedia.org/wiki/Hype_cycle
.UK on its own has failed. End users don't care. Domain investors don't care (ok maybe a few). Most people you tell ".uk" to by word of mouth nearly always reply "do you mean .co.uk or .org.uk?".
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I think it only exists to make nominet and their friends (123reg etc) money. They've had to resort to giving them away (of course autorenew set) because nobody wants them. They are just an unnecessary expense to the rest of us. The sad thing is I like the look - I wanted them to introduce this about 12 years ago (trying to find the thread) when they could have changed the makeup and got it taken onboard. Of course then they weren't full of people getting kickbacks from friends/relatives on the board of big registrars so they had no incentive.
Should have just given .co.uk owners the .uk on day one if they own a trademark for their business name (e.g. ebay.uk).
And made every single other .uk available for registration to anybody, from day one.
Most people on here would have been butthurt... but if you wanted end user adoption, that would have been the way.
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No. It was the timing that was the problem. Far too late to introduce it when there were already 10 million .co.uk registered.
Least worst (but still not great) would have been to pair it automatically for free forever with the .co.uk. Still would have flopped but not as messily.
That would at least have protected the 3.5 million end-user owners of the .co.uk. They’re the ones collectively spending £billions on advertising, ie the ones you absolutely HAVE to get on-side if .uk is to succeed.
When you see a successful company using THEIRNAMEUK.uk.com you realise it was all a matter of education. I predicted some years ago that where there is a budget for the IT provider they are not going to dilute that budget on a first class domain name.
no point in sawing sawdust.
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Pretty much every big, medium and most small companies already have domain names, so the pool of existing end users is much much larger than the pool of prospective end users will ever be.
You don’t want to do anything to mess with that established end user base.
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