Is this truly the start of the end of domains…

[m4c]

This article is a bit deep, and way beyond my pay-grade - but it does make a lot of sense to me in explaining why the LLMs are no longer using URLs in the way we’ve optimised for over the last 20+ years…

Seriously, beyond the highest level offline branding, what future is there going to be in people needing to pay a premium for a domain when they can use any random domain / bitly shortener for all online marketing

The web isn’t URL-shaped anymore

Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.

www.jonoalderson.com

 

[Helmuts]

The article seems to be all about search traffic. SEOs are already optimizing websites for LLMs, and Google doesn't seem to be the lonely king anymore in the search niche. .. interesting times.

Yes, the switch in the search field is happening from the big G to LLM army.. interesting times.

.. what will happen when ChatGPT starts publishing ads on their top possitions like G does?

Search traffic is not the only traffic, and LLMs don't currently replace printed URLs on packaging, signage, business cards, stickers and more.

fun times for seos .. could this article be one of the reasons why seo domains are as hot as these have ever been? .. have you noticed seo.domains started selling restored websites on seo domains?

scr:

ref: https://seo.domains/marketplace/with-content

.. insane.. is this legal at all? :? .. looking towards meeting Kalin at the Summit and asking him this.

crazy times..