You would be much better off using article submission to gain backlinks to your site, see:
Article Distribution Sites
Rgds
I don't want to sign up to link exchange but with no resposes from webmasters, it is my last resort, and about the comments thing, i thought Google doesn't like that sort of links?I avoid link exchange websites entirely. The engines know the main goal of those sites is to swap links around, so anyone affilited with them usually finds the value of the link exchanges reduced so much they have zero benefit to search optimization.
If, however, you are exchanging links with busy sites (that can prove they have traffic), so that YOU can get actual traffic, well, that's a diffferent kettle of marketing tactics that does make sense.
If you do feel the need to reach out to webmasters, remember they are busy and absolutely overloaded with link requests & spam - be polite, be couteous and be clear. Feel free to ping them a second time if they don't respond in a week or so, but leave them alone after that.
A couple of things I find drive links are:
1 - create unique content
2 - participate actively in a community related to your topic (so a wine community for the above poster)
3 - you want quality links, not quantity, so be very selective about which sites you request links from
If you have some budget, you could also look into www.text-link-ads.com - they often have inventory that can help with not only your seo efforts, but with direct traffic as well.
A word of warning, however - Google does NOT like folks buying & selling links, so if you do this, do it because you want the traffic and don't expect any lift in your natural rnakings as a result of these links. If that does happen, consider it a bonus.
More link building info from my blog
More link building reading & articles from Search Engine Land: Must Read News About Search Marketing & Search Engines
...and don't forget to join and participate in blogging communities that have blogs related to your topic. Get to know a few other bloggers by being an active contributer to the community and their blogs - that works to get links.
Many blogs allow you to leave comments and a link back to your own site or articles - use this as an opportunity to help someone else along, AND yourself. Again, be polite and add value - do this and the blogger will leave your link in place. If you make it obvious you are just link dropping, you'll be found out and sent packing.
HTH
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