local search engine optimisation

[ddwebguru]

Plz suggest how to perform local search engine optimisation? Does it matter for a site as far the ranking is concerned?

 

[Edwin]

This should help (I wrote it a year or so back but I believe it should still be valid)
http://www.memorabledomains.co.uk/local-seo.html

The main "meat" is in the PDF linked from that page, not the summary.

 

[GotLiveChat]

Plz suggest how to perform local search engine optimisation? Does it matter for a site as far the ranking is concerned?

For local optimization you'll want to ensure keywords of local communities/cities/locales are mentioned on the site. That's probably the most important so the SE's know that you're a local resource to those searchers in your area.

 

[neeorg]

I would say do exactly the same as you would for any other keyword, research terms associated with that and add them to the text or alt tags.

If you can add them to regional directories all the better.