Wanted: Domain Appraisal lullaby.co.uk + .uk rights

newbie · Dec 16, 2015

Hello,

lullaby.co.uk

I picked up this domain name a couple of years ago with a view to developing it but alas, I just did not have time. Since then things seem to have changed somewhat with the release of the .UK extension. Thankfully I have .UK rights with this domain.

Any ideas what this domain might sell for or value?

Thanks for your feedback.

humble pie · Dec 16, 2015

At first I didn't like it, but actually it's a good name for any baby related product/website service - I think very brandable in that sector. Price wise, I'd like to see it get £500 at least, but its about timing and its not a really strong domain sellers market at the moment so it might not reach your expectations.

newguy · Dec 16, 2015

It's so subjective with brandable domains, but it's certainly a good one. A really pretty name. Mid £xxx to low £xxxx I'd say depending on luck and timing.

Adam H · Dec 16, 2015

I actually really like it too, with brandables I always take into consideration the other major TLDs or TLD's that I like to keep tabs on.

With the .com redirecting to some spammy advertising/affiliate page and the .co for sale on Sedo for 800USD id be uncertain what to do. ( More because of the .com )

Id hazzard a guess that Mid xxx might be worth a punt for someone that has a plan.

TallBloke · Dec 17, 2015

I like it as a brand name.

I wonder though if the expectations for viewing a website called Lullaby are pretty much for a baby/toddler site? Maybe a perfume (there's a trademark for that line of product)??

Lullaby makes you think of making someone, typically a child, calm and sleepy ...so maybe suited to beds, bed linen etc.

ian · Dec 17, 2015

As this is an appraisal, rather than a 'for sale' ad, I would say that there is an existing trademark in place which protects classes that include bedding, light shades etc.

The brand however is great, but I suspect the above would prevent production of, and possibly even the sale of certain products.