Microsoft to open own stores

disruptive · Feb 13, 2009

Microsoft to open own stores | Technology | Reuters

I think this is v backwards personally. But it might get them better brand coverage, I guess. Still might be better than having some spotty 13 year old a Dixons attempt to talk to you computers by reading the spec sheet to you!

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accelerator · Feb 15, 2009

It will be interesting to see how they get along. They are obviously worried about Apple Stores. I go into Apple Stores to look around even though the only Apple product I have is iTunes! I have been getting tempted by a Mac Book Pro though ...

Rgds

disruptive · Feb 15, 2009

Yes, it may be a good time to sex up the M$ brand! It certainly needs a sexual make-over. It might just work out well, as branding I believe is simply not working well right now for MS. Its not cool with the [www.20somethings.co.uk] They need to get some [www.brandology.co.uk] going to ensure their products appeal to digital natives.

Plus....commercial property rates are low with plenty of shops that are going empty now....

Apologies for the plugs...;-)