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Wanted: Website Review need advice

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Here's what seoMoz Pro's Term Target tool says:
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Your URL Grade: C-

After analyzing your page for the supplied keyword's prominence, the Term Targeting tool will issue your page a letter grade (e.g. an A+ would mean that your keyword appears in 90-100% of our tool's parameters, while a C- signifies that your keyword appears in 50-54% of the tested elements). The higher the percentage, the better targeted your page is for the keyword you specified.
Data Summary:

Element Excerpt(s)
Title:
Keyword found 1 time

* ...motorhomes for hire | the uk directory...

Url:
Keyword found 1 time

* ...Motorhomes For Hire | The UK Directory...

Meta Description:
Keyword found 1 time

* ...the uk`s largest motorhomes for hire directory | search all the counties in the uk | advertise your motorhome for hire...

H1:
Keyword found 0 times

* Not found.

H2:
Keyword found 0 times

* Not found.

H3:
Keyword found 0 times

* Not found.

H4:
Keyword found 0 times

* Not found.

First Hundred Words:
Keyword found 0 times

* Not found.

Body:
Keyword found 1 time

* ...please search the list of counties below to find various motorhomes for hire throughout the uk...

B AND Strong:
Keyword found 0 times

* Not found.

Img Alt Attributes:
Keyword found 1 time

* ...motorhomes for hire ...

In-pointing Links: No in-pointing links were found. This is bad.
Out-pointing Links: No outpointing links were found. This is good.
Dynamic URL: The URL supplied was a static URL. This is good.

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Enjoy!
 
Yes, you're definitely going to need to increase the density of terms you wish the target. The main title could do with being text too if you're not going to have a jazzy logo.
 
The welcome/first time/flexibility, needs to be text that can get indexed by Google as that is your unique content. It appears to be an image at the moment.

Dave
 
The welcome/first time/flexibility, needs to be text that can get indexed by Google as that is your unique content. It appears to be an image at the moment.

Dave

I hadn't noticed that. In fact, that whole area is an image. It should all be in HTML else google won't have anything to index and almost nobody will find your site through search engines, even if you do exchange links with other sites.
 
It must have taken you a while to create all of those numbered html pages, but I suppose at least this is all a good learning exercise. Did you not create the sites in your sig though? I suppose you used a CMS on those occasions, though of course can be a very good solution. Perhaps smebody can suggest an appropriate CMS that can be used with your motorhomes directory?
 
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