New .tel domain names set to create the world's virtual phone book - Times Online

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New .tel domain names set to create the world's virtual phone book
Times Online,*UK*- 2 hours ago
The new ?.tel? domain names go up for grabs this afternoon. Unlike other website addresses, however, they are not meant to act as catchy names for websites ...
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[smokin]

Sorry to be a dumbass but answers appreciated:

Can i pimp a .tel site/page out with adwords or similar?
Any thoughts on super-premium .tels values, i picked the 6 best names i could think of if successful later willl they still be reg-fee or is anyone on here considering buying? this is of course an opinion only question and i know theres been a previous thread, just wondering todays thoughts by you good people?