So I've been doing a little research and wanted to get some more data on this... There's a ton of emphasis on local exacts and predicted keyword tool cpc on here and other forums and I was wondering what the actual vs. approximate (ie. from the kwt) ratio is? I have been running a single key word for a few months now and it's averaging about 64.5% of the exact match cpc that adwords approximates. Is this similar to what anyone else gets? I really thought that running a specific keyword would get close to the approximate cpc of the local exacts for that word?