I think the thing with these kinds of extensions is to buy them and sell them straight away, whilst the hype's there.
I saw imbd.co (not even imdb) go for $XXXX at the godaddy auctions soon after .co was launched.
.pw is no better than .pm and kitchens.pm is available but I havn't and won't be regging it.
I don't think .ie was ever promoted as internet explorer but it is popular in it's own use and Microsoft do use it in Ireland.
I should imagine every large company who have a base in Ireland use it, it is the Ireland country code.
Not sure if it is still the same but ie registration used to be restricted to entities based in Ireland.
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