Question about unique views

Allie · May 22, 2008

I have my names parked on Sedo, and several of them aren't doing too badly now, with a reasonable number of unique views and some clicks. But one of them is miles ahead of the others in unique views (around a 100 a day) but only one click. What is the reason for this, can anyone tell me? The viewers seem to be mainly from Russia and Eastern Europe. I checked to see if the name had been used before but could only find a single-page site that, according to www.archieve.org, wasn't up very long.

I'm puzzled. Does the number of unique views mean that this is a good name to develop, or does the lack of clicks mean the opposite?

purg · May 22, 2008

Not knowing anything except your post , its a good name to follow up with

You first need to identify why people are going to your site to target relevant ads.

simple scenario but if you have the domain cars.com you wouldnt want to advertise peanuts. Cars.com would have more click through if you show ford, fiat, bmw etc ads. As the traffic only comes from eastern europe you might have to target local ads and not US & UK ads (which is much harder from my attempts).

Also have a look in the big search engins for backlinks which will help you learn why people are going to your address.

Allie · May 22, 2008

Thanks for that, purg. I will check out the ads on the page. Presumably they are not particularly apt if I'm getting no clicks?

stevebrowne · May 22, 2008

I don't trust unique views much nowadays. There is so much traffic from rogue bots out there that it's scary. I asusme hte big parking companies can filter this out of the stats, but I have to constantly block bots from my non-parked sites.

Allie · May 22, 2008

steve, what is a 'rogue bot' and how exactly does it affect a site?

stevebrowne · May 22, 2008

just people running their own search indexing bots. They just walk through and request every page, which means lots of impressions, but do not click the ads.

I self park, so I get full stats. I have a client/server thing that pings me a message everytime a site of mine is hit, along with the IP address, and get my sites to email me under certain conditions as well (helps me see referrers as they happen and not when I look through stats files). I can see the same IP grabbing pages from different sites withing the 2-300 sites I currently have running. Normal users don't do that, but ad bots do.

I always check the IPs though and let yahoo, google, msn etc. through, but I block other IPs that grab large numbers of pages in short periods of time. Many are from China: I think I've banned most of china at the moment.

Allie · May 23, 2008

That's very useful information, steve. I would have thought, though, that Sedo could ban bots also. Or maybe they don't want to? Do you have to use special software on your site for that?