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Targeted Domain Homepages= Increased Sales

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"Major .co.uk investor Edwin Hayward said that his sales inquiries jumped dramatically when he decided to stop parking his domains almost four years ago. He noted that over the past four years he has sold over 540 domains. He sold 111 total in 2006-2007 while they were parked. In the less than two years since he stopped parking them in early 2008 he has sold 431 domains, easily offsetting what he gave up on parking revenues. Rather than a parking company landing page he said each of his domains leads to a customized home page dedicated to marketing the domain to end users."
DNjornal

This seems like a good idea to me, only I have very limited web design knowledge, despite making my own domain sales website... If you look at a couple of Edwins domains:
availablename(co)(uk)
bandhire(co)(uk)

They point to a targeted page which leads to his main site. I was set to create a html page for each domain I own and direct each domain to each specific page. This seems like a very long process and I wonder if anyone could tell me an easier way to do it? Apologies if this is a very basic question, as I say web design is seriously not my strong point! Thanks
 
You use a web server that serves the same set of pages for each domain pointed at it.

The pages themselves are driven from a database and can check what domain they are called from and insert relevant bits & pieces where needed.
 
It's probably a pretty good idea. I've seen the ppc returns plummet (~40-60%) in the last few months since a certain parking company brought out their (N)ew (D)esign. It's getting to the point where in comparison to the potential risks of parking it's better to do something like this.

S
 
Hi Steve thank you for the help, I will have a look into how to do this, although it sounds complex to me :(! I may try and get back to you when I've looked into it more...

tifosi
I think this is definitely a great idea for domains that are more business rather then consumer based and perhaps don't receive a huge amount of traffic. I will give it a try anyway!

Cheers, DL
 
"Major .co.uk investor Edwin Hayward said that his sales inquiries jumped dramatically when he decided to stop parking his domains almost four years ago. He noted that over the past four years he has sold over 540 domains. He sold 111 total in 2006-2007 while they were parked. In the less than two years since he stopped parking them in early 2008 he has sold 431 domains, easily offsetting what he gave up on parking revenues. Rather than a parking company landing page he said each of his domains leads to a customized home page dedicated to marketing the domain to end users."
DNjornal
Do you have a link to the original article?
 
Hi Steve thank you for the help, I will have a look into how to do this, although it sounds complex to me :(! I may try and get back to you when I've looked into it more...

It's not that complicated really, as long as you have access to the web server settings and have php or aspx.net available on the server. (and a database!)
 
It's just a few lines of PHP that read the domain name inside the URL and stick it in the appropriate place on the front page of the site. A real web developer could do 50x more with databases and stuff, but I found that was enough to at least make each domain's landing page look "distinct".
 
strangely, I'm currently doing something very similar with my domains. I have a VPS (with slicehost) custom configured to return the same site for all the domains pointing at the server that aren't configured

That site then pulls out the colour scheme, any individual content and logs all the visits in a database so I can track interest in domains.

You can see examples here, here, here and here

If anyone would like to build their own bespoke page parking system and would like some help, give me a shout by PM. I'd be happy to help.
 
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