Nothing wrong with differentiating the different .uks - not that Nominet has ever enforced those differences. Nothing wrong with promoting the new .uk. But it is clear that by the time the marketing team got around to differentiating .uk, they didn't know how it fitted in. The other .uks already have all bases covered. Hence the "online pioneers" and other meaningless nonsense in the video and pdf. Like I say, it should have been laughed out of the pitch room.