valuing your domain name

[n0x00]

hey guys thanks for reading

i'm going ot be selling a domain name that has a pretty good rank for the field that it's in secure information

i have spent a few months and building the site up ... i guess im doing that bit right as it's rank dictates


how do you guys value a domain or better how should i value it in price is there a formula to come up with a figure or should i just use the dart board ?

thanks

John

 

[accelerator]

Multiple of 3 to 4 times yearly revenue is often mentioned as a minimum. If you search this site you'll find valuation discussed many times.

Another thing to look at is PPC rates on the keyphrases involved, as that can give you an idea of potential worth to the buyer.

Rgds

 

[accelerator]

Oh yeah, take a look at domainprices.co.uk for similar sales ...

Rgds

 

[newguy]

I've occasionally heard "10 months revenue" for established sites, but I personally don't think that's enough. 4 years sounds a bit too long to me as a minimum though. That said it depends on the niche of course (if it's smething moving out of fashion etc) and the stability of the revenue streams currently and in the past.

Selling an establishes site is a different ballgame to selling a name on its own. The right package (domain and established site) can no doubt transform the value of either aspect alone.

 

[n0x00]

thank's man

fast response !

i'll have a look at that site now

it doesn't bring me any money in i got the domain a while ago because it was available (im sure you all know that feeling)

and i have just let it build up content from news aggrigation relevant to it's URL

http://secureinformation.co.uk/acorn/Screen shot 2010-01-08 at 21.35.12.png

http://secureinformation.co.uk/acorn/Screen shot 2010-01-08 at 21.35.20.png

i just like taking pictures really so i wan't to rid of some domain names / assets and get a good deal for everyone doing so

i'll check out that link now and thanks again !

 

[newguy]

Going by google adwords keyword tool not an awful lot of people search for 'secure information'. This can be of significance when selling your site. It may be difficult for people to monetise a site around a subject that does not appear to capture peoples attention. Of course internet privacy (if that is what the site is about) is an area that will likely become more popular in come years, so there may well be terms and angles that you can tap into, within this site or on another.

 

[n0x00]

Thanks man

i should get back to the drawing board when concidering this lot .. there is a lot to take in huh

seo
startup
marketing
and more

*hufffff*

hehe, thanks chaps

 

[newguy]

No worries. There is lots to take in, but also lots of valid approaches, so there's plenty of scope for success . Good luck!