I'm at a fork in the road, and unsure the path to take. What would you do? I'm creating a content based website. I have a choice to target a larger US audience or UK audience. both markets are quite a size and the same content would apply for someone reading in the US or the UK. The domain I have in mind is available in both the .com and the .co.uk (it's brandable not an EMD). Configuring domains nowadays within G Console seems to steer you in the direction of a US or UK audience. Ideally I want to target both. Is this really possible, or do I have to put the brave pants on a pick a market? Hosting has been a concern. Host in the UK or the US, G sees the signs and chooses a market for you - or is this my antiquated opinion and been stuck in the game for too long. Although I could quite happily build a website on the .com and the .co.uk, it's a little pointless. I can't share the content through risk of duplication. I don't want to split the content as I halve the traction across two markets. Given the choice here, and building a content based site up from scratch that would appeal to an international audience what would you do?