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Where is the true value in a domain name ?

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What's the ultimate that can be in a domain name to add value ?

Easy recall has to be a huge benefit.
Credibility and Prestige has to come into it.
Asset value and resale has to be a consideration.
Reduced customer acquisition costs.

There are loads more different qualities you can attribute to a good domain name
but we struggle to articulate what we inwardly know from our experiences.

Then suddenly as if my subconscious mind was working while I slept and in a EUREKA ! moment I discovered a way to describe what the overall value is in a domain name.

And it is this

" A SHORT CUT TO GROWTH "

Ponder that
 
I tend to view most if not all end user domain acquisitions as a "Short-cut to Market Consolidation" but i take your point
 
The ultimate attribute a domain name can have is oodles of natural traffic.
 
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