Would you choose a strong ccTLD over a new gTLD?

[NiceNICDomainServerNiceNICDomainServer is verified member.]

.de passing 18 million registrations says a lot about the strength of mature country-code domains.

For UK and European markets, would a strong keyword in a trusted ccTLD be more appealing than the same keyword in a newer gTLD?

Or do newer extensions still have more flexibility for branding?

 

[dshopdshop is verified member.]

Short answer: yes!

The longer version is that it depends on the new gTLD. Some of the niche ones might actually be relevant in their particular market sector. But most are either a cash grab by the registry or just full of junk.