.xyz clever marketing

addz123 · Jul 10, 2014

I was looking at the newgtldstats.com website and saw the newly launched .xyz had 20% market share of new gtlds with 290,000 registered.

I was shocked by this and did some reading. Then I saw that most of them were given away for free to the respective .com owners (only worthless ones like 34309343mskd.xyz etc). The owners actually had to manually opt-out otherewise they were given the free domains automatically.

Basically they've just pumped up .xyz's registration figures so they can call it "the most popular new gtld".

That seems pretty clever to me. I mean whenever a newspaper talks about new gtlds they'll likely reference .xyz as the leader and it will increase their brand awareness. Furthermore, seeing it has so many registrations will give others confidence in its success.

The downside is that giving it away for free can cheapen the brand but still pretty clever!

BG · Jul 10, 2014

Network Solutions - Loyal Customer (.XYZ Giveaway)

Below is the standard email people were receiving from network solutions, you've got to love the "as a valued customer part" - WOW!!! I feel so so special now, thanks guys

Dear Barry,

As a valued customer you are on the top of our minds.

We want to show you how much we appreciate your loyalty by rewarding you with complimentary access to a 1-year registration of a .XYZ domain, one of the hottest new domain extensions. .XYZ domains are proving to have broad appeal and also be extremely memorable. In addition to your complimentary domain, you'll also receive Professional Email and Private Registration for your .XYZ domain - free of charge.

Your Complimentary Domain
BUDDY.XYZ (pending availability) - Because i own Buddy.net

If you choose not to keep this domain no action is needed and you will not be charged any fees in the future. Should you decide to keep the domain after your complementary first year, simply renew it like any other domain in your account.

Since we have a limited number of complimentary domains available for this program, if you would rather not receive your .XYZ domain please let us know by clicking here by July 7, 2014

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There are hundreds of killer keywords still available, thats how hot they are guys Zzzzzz

Best,
Barry

sdsinc · Jul 12, 2014

Zone stuffing is a regular practice. For example .xxx claims about twice as many regs as provisioned in the zone file. The other half is just reserved but unregistered domains, And the vast majority of the regs are defensive.