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Does your domain translate well into speech? Could you advertise it on the radio easily, or tell it to your friends? Is anyone likely to type it in? Could you explain to your Granny how to visit the site?
You: Right, so check out my cool new site, Granny.
Gran: Ooooh OK dearie, let's have a look, what's the URL then*
You: Yes, well it's a great name I've just registered, it's Date UK dot com!
Gran: Oh dear that doesn't seem to work
You: That's because it's spelled D then a number eight! Cool or what!
Gran: D and then eight? Oh, I see. That's very modern dear
You: It's great isn't it!!!!!!!!!!111ONE
Gran: It's still not working though, and EastEnders is on in a minute.
You: Oh well of course you need a dash after the eight, Gran - sheeesh!
Gran: Let's just have a nice cup of tea instead love, I want to see what Dirty Den has been up to.