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As a DB driven geographical listing site, covering UK, I think it could do very well. Softplay centres / facilities are year round business, and as a geographic coverage site it gives good inroads into other children's activity attractions like theme parks.
I'd guess name worth £1500-3000 if you planned develop site. Is this more or less than what you paid for it?
May be wide of the mark with this, but I'd be very interested to hear other peoples views on this. I've notices most people are a bit "shy" about naming actual £s in their opinions in the appraisal forum.