Cat Deely and make-a-whattttt.com

[techtimmy]

Has anyone seen the latest (i think) Pantene advert in which the lovely (but slightly crooked nosed) Cat Deely is flinging here hair around.

The ad campaign is for Pantene users to create some sort of video which they can upload to a website to win a prize or something.

The url they choose for this is

make-a-swishhh.com

Just wondering really why they chose a mis-spelt hypenated bastard of a url. I know Pantene have the cash to make any url work but why that one?

 

[TinkyWinky]

cos some mainstream agency thought it was a 'whacky' idea to use this domain rather than have to pay for one...

I love Account Directors...

(before I have to duck - I was one once!!!)

 

[djbw]

I remember thinking that at the time. I'm pretty sure they've got most of the variants too. Why they are going with that one on the ad God knows...

 

[diablo]

The url they choose for this is

make-a-swishhh.com

Just wondering really why they chose a mis-spelt hypenated bastard of a url. I know Pantene have the cash to make any url work but why that one?

Just shows how bad it is for recall - you got it wrong. It's actually:

make-a-swisssh.com

 

[Blossom]

I'm glad I'm not the only person wondering why they chose such a terrible name. The only way it could be worse would be if they'd picked mke-a-swisssh.ru or something.

And they have make-a-swish.com anyway.

 

[techtimmy]

Just shows how bad it is for recall - you got it wrong.

Cool, i proved my own point without even realising.

 

[golddiggerguy]

The best ones are when TV or Radio adverts say at the end of an advert "Just search for (main key phrase) in search engines" and what do you know they have't even regg'd that key phrase.

 

[doodlebug]

Cool, i proved my own point without even realising.

Radio test = FAILED !

The best ones are when TV or Radio adverts say at the end of an advert "Just search for (main key phrase) in search engines" and what do you know they have't even regg'd that key phrase.

Plonkers !

 

[retired_member26]

LOL - I show you mine and you show me yours!

 

[namealot]

You could say it got the attention of people that might not normally look online at hair product sites …and google search…. it’s still brought the brand to front of mind..?
Does a sizable proportion of the UK’s population effectively promote the brand by word of mouth are they going along the associating a brand with a feeling “Thank Crunchie it’s Friday! ” and “Get That Friday Feeling Every Day”

Or prove many companies think the domain name means nothing…